June-August 2023
Jira, Miro, Figma, FigJam
Initially, a lack of a design system resulted in a disorganised product, as uncovered by user research and audits.
The Visit London website revamp served as a pilot project for the design system, allowing for real-time testing and feedback. This simultaneous development with this pilot project provided a good foundation for ensuring the design system’s design, components and code were batte-tested.
Eight Shapes
The adoption of the design system has expanded to include products such as the mobile app and a suite of newsletter templates. Visit London has embraced design terminology in its business strategy.
The current design system comprises over 525 components, optimising the product development process for targeted enhancements to key elements that enhance quality and functionality.
There has been a significant reduction in design and development debt, enabling team members to focus more on innovation and less on repetitive tasks. Enhanced collaboration between design and development teams has streamlined handoffs, reducing time-to-market for new features and products, and ensuring Visit London remains agile and responsive to user needs and market demands.
The design system’s centralised repository of components, guidelines, and principles has facilitated the creation of interfaces that are consistent in look and feel. This consistency has improved usability and minimised the time and effort spent on resolving design inconsistencies.
© 2024 Myriam Martin Digital. All rights reserved.