Architas need a new email template kit that will help them improve engagement with their target audience and increase the open and click-through rates. The new templates should reflect the high quality and professionalism that Architas and AXA brand is known for, and they should be visually appealing and easy to navigate. The templates should also be designed to be mobile-responsive, as more and more of our customers are accessing their emails on mobile devices.
Figma, Photoshop, Visual Studio Code, Pardot
Target audience: Our target audience is a mix of current and potential customers who are interested in our financial products and services. They are typically busy professionals who are looking for financial solutions that are convenient, reliable, and secure. They have high expectations when it comes to the quality of our communications, and they are quick to unsubscribe from emails that don’t meet their standards
The Monthly Review consists of three sections: The Markets, Quick Look and Close Look. It features three short stories and one longer story that capture the audience’s attention and are relevant to the current month.
• The Markets a data table of relevant equity indices for the audience of the update, accompanied by either a smiling or sad roundel depending on the overall market performance.
• Quick Look topics should be relevant to financial markets, big macroeconomic stories, or big corporate stories, particularly FAANGs or cars, or ESG.
• Quick Look topics should be relevant to financial markets, big macroeconomic stories, or big corporate stories, particularly FAANGs or cars, or ESG.
This newsletter dedicated to the Mondays’ weekly panel podcast with a comprehensive discussion on a current theme, featuring two contributors from our investment team. Our podcast delves into a topical subject that’s relevant to our clients and prospects clients their investments, providing the latest trends and insights in the world of finance. Each episode is conveniently 12-15 minutes long, making it the perfect way to stay informed in a concise and engaging format.
Our panel of experts will cover a range of topics, from market trends and investment strategies to new developments in the industry and how they affect our clients’ investment portfolio. The newsletter podcast is designed to provide you with valuable insights and actionable advice to help you make informed decisions about your finances.
Literature market update covers a range of asset classes, including equities, bonds, currencies, commodities, market volatility, and responsible investing. It aims to provide clients with the latest trends and insights in the world of finance, and to help them stay informed in a concise and engaging format.
The market update is an essential tool for the reporting team, as it allows them to provide clients with accurate and up-to-date information about their investments. By using the market update as the basis for monthly factsheets, the reporting team can ensure that clients receive consistent and reliable information about the performance of their portfolios.
Responsible Sportlight email discusses responsible investing and the growing trend of bonds designed to fund specific environmental or social projects. Green bonds, in particular, have gained significant popularity, with more than $270 billion issued in 2020 alone.
This newsletter also highlights the efforts of Architas and the AXA Group towards creating a more sustainable future.
Architas specializes in multi-manager, multi-asset investing, and has been working with fund managers to ensure responsible investing practices. The company began its journey to full ESG integration across all its offers in 2018 and aims to achieve this by the end of 2024. Architas has also been a signatory of the United Nations Principles for Responsible Investment since 2018.
This monthly newsletter offers an overview of the financial markets and major events from the previous month. It covers how the main asset classes have performed along with other significant news updates, along with a brief outlook section.
The newsletter comprises three sections. The first, titled “In Brief,” provides a concise summary of the three most critical stories from the previous month. The second section, titled “The Markets,” contains updates on the performance of equities, bonds, currencies, commodities, market volatility, and responsible investing. Finally, the “On the Radar” section lists events or developments to keep an eye on in the coming month.
In this email template, Architas is targeting PowerCircle users, an online educational platform designed to improve investment knowledge and help clients.
The platform provides a wide range of lessons, videos, and other training materials, including market updates, different options for investing, and developing client relationships.
Users can earn points and move up the Architas leaderboard by answering questions and competing with colleagues.