MailOnline Showcase
Project background and description
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-dk-01.png)
The Problem
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/convo-865x1024.png)
Main goals
This was a real problem in terms of productivity because as simple as it may seem, the MailOnline did not have a centralised source for such data. Account executives had to rely on their own backups and would often send out outdated specs to clients who would in turn become very frustrated once they realised they were sold (and paid a lot for) the wrong thing.
In summary, our problems were:
- Information in too many different formats (spreadsheets, presentations, PDFs)
- Not easily accessible
- No central repository
- No one owns the data
- Too many different versions scattered around the business
- Not easily kept to up-to-date
- Spec sheets are not standardised or comparable
- Client does not fully know what they bought
- Ads are built and delivered to Traffic based on wrong specs
- Clients end up frustrated due to mismanaged expectations
- Disappointed clients tend not to give us repeat business
What I did
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/team-1024x144.png)
Personas
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/protopersonas-1024x488.png)
Competitive analysis
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/companalysis-1536x822.jpg)
Data gathering
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/collect.jpg)
Data sort
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/cardsort.gif)
Testing Design Concepts
Now I had a good grasp of what we were trying to accomplish, I then started sketching out ideas and coming up with ways to navigate and represent this data structure.
My concept involves arranging images of past campaigns in tiles and providing users with complete control over what they see through a filtering system. The challenge was to make the content accessible to navigate regardless of the variety of categories of information available. I came up with two different options for the navigation component.
OPTION1: Since the user would be able to use several types of filters – channel, format, device, category – my main concern was in keeping navigation simple instead of overwhelming the user with options. Additionally, the switch toggle OFF button provides a quick way to disable all active filters.
OPTION 2: To simplify navigation, I created a list of dropdown menus for the filters, allowing users to select multiple options and chain them together to expand their search. To prevent overwhelming users with options, my main concern was keeping navigation simple. The initial state option provides a quick way to disable all active filters.
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-wireframeOpt1B-1024x813.jpg)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-wireframeOpt1A-1024x813.jpg)
Feedback
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-dk-01.png)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-dk-02.png)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-dk-03.png)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/mol-dk-04.png)
Final Product
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/Creative-mol-showcase-screen1-485x1024.jpg)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/Creative_MOL_Showcase_Screen2-485x1024.jpg)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/Creative-mol-showcase-screen3.jpg)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/Creative-mol-showcase-Screen4-485x1024.jpg)
Results
- We tested the Creative Showcase web app on a variety of users, from tech savvy to non tech savvy and the most common comment was that the site was intuitive, easy to use and well organised, which allowed them to quickly find the information they needed. The filters allowed for quick navigation and the persistent URLs made it easy to share information with others, which was one of the main objectives of the site.
- Increased efficiency and productivity.
- Better communication and collaboration within the business.
- Overall, users were able to quickly find the information they needed and perform their searches efficiently, which was our main goal. We also noticed that the navigation feature allowed for quick navigation and easy disabling of all active filters.
- Creation of a more organised and streamlined process for managing data and information and accessible for internal and external stakeholders.
- Improved client satisfaction and retention.