Client:
African Development Choices
Services:
UI/UX Design, Responsive Design, Web Design, Project Management
Website:
African Development Choices
Project background and description
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/adc-mk-dk-1.jpg)
The problem
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADC-old.jpg)
Objectives
The New Website Project had straightforward goals and objectives, which included modernizing the website’s design, organizing existing content for improved user accessibility, and aligning the new website with African Development Choices’ values, including transparency and accountability, impact, sustainability and empowerment. Additionally, the project aimed to provide supporters, grant funders, future volunteers, and other NGOs/NPOs with comprehensive information about the organization’s current projects.
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/WIREFRAME1.jpg)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/WIREFRAME2B.jpg)
First Iterations
To start the New Website Project, I analyzed the existing ADC website to plan a clearer and more accessible design that aligned with ADC’s brand guidelines. The project team met regularly to discuss designs and received feedback during rigorous feedback sessions. The designs were created in Figma and then handed over to the web developer to build the website.
Our UX/UI team conducted two rounds of user research interviews through video calls, during which users provided real-time feedback on the prototype website’s design, usability, accessibility, and content. Through the user research process, we learned that we needed to prioritize content transparency, and some users found the color contrast too high and the page layouts too unclear.
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADC-aboutus-mock-up-scaled-1.webp)
Design Process
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADC-get-involved-mock-up-scaled-1.webp)
Creative Solution
To resolve the communication issue, I designed a new website with a modern and professional aesthetic that was consistent with the organization’s brand. I began by crafting a creative brief to ensure that all stakeholders were on the same page and working towards the same goals. I then created a wireframe of the website, which included a home page, about us page, contact page, and blog page. I kept the color scheme consistent with the established brand identity and used clear typography and visuals, such as icons and photographs, to communicate information in a concise and visually appealing manner.
Lastly, I implemented a user-friendly navigation system to ensure that users could easily access the information they needed from any device and resolution. Overall, the new website had a modern and professional design that was consistent with the organization’s brand and provided users with an intuitive and transparent platform to access information. The website received positive feedback from members and stakeholders, and ADC was able to further their mission and engage with their audience more effectively.
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADC-blog-mock-up-scaled-1.webp)
Brand Manual Guidelines
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADCBrandManual_202128.webp)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADCBrandManual_202129.webp)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADCBrandManual_202131.webp)
![](https://www.myriammartin.digital/wp-content/uploads/2020/02/ADCBrandManual_202133.webp)